Feb 1, 2016
Fresh Tracker Stephen Shedletzky of Simon Sinek's Start with WHY discusses the importance of knowing your ‘WHY’ in business and how keeping that top of mind will drastically affect your results. It’s often easy to explain what you do, even how you are different, but knowing why you do what you do and communicating that in your marketing inspires people to work with you. Knowing your personal WHY can change the course of your life and an interesting fact Stephen shares is that our why is fully formed by the time we are 20!
Stephen shares how knowing yourself and your WHY absolutely
changes your ability to achieve success. In the show Stephen shares
success is defined by the individual and because of that, knowing
your why is what allows you to achieve your success. Don’t know
your why? Stephen walks us step-by-step through a discovery process
you can do at home as well as ideas for how to keep your who top of
mind throughout the day.
Show Notes:
1:30 – Why WHY? Why do we start with WHY and why is it so
important?
4:35 – Why knowing your WHY so important in business
specifically
10:30 – Finding your WHY when you are miserable at work
14:25 – What to do if you don’t know your WHY – the WHY
discovery
17:51 – The trick to discovering your WHY
21:00 – Stephen’s litmus test to know if you are in the right
job
22:30 – How to know if you are not living your why
27:12 – Triggers and reminders to keep your why top of mind and
keep you in alignment
30:00 – The difference between a leader and one who leads and how
does that affect us as entrepreneurs from the beginning of our
business
About Stephen Shedletzky
HS Stephen Shedletzky plays a significant role as Head Engagement
Officer with Simon Sinek at Start With Why LLC. Stephen stands
shoulder-to-shoulder with Simon and his team, building toward a
world where people wake up each day inspired to go to work, feel
safe while they are there and go home each day fulfilled by the
work they do.
Stephen stands to engage people in meaningful ways so that we live
in a more fulfilled world. He supports leaders as they create
environments where their people feel inspired to go to work and
feel safe and valued while they are there, so they can go on to
accomplish remarkable things. He challenges teams to assess their
relationship with technology, bringing the perspective that perhaps
what we believe brings us together, is the very thing that isolates
us. Though technology is a powerful tool, Stephen believes that
when we disconnect from it, we are more able to connect, create and
innovate.
As the founder of Inspiraction and Head Engagement Officer with Simon
Sinek’s team at Start With Why, Stephen serves those inspired by
the movement to inspire and live in service to others. In his
engaging and dynamic style, Stephen speaks, leads workshops,
consults and coaches to help leaders and organizations discover,
articulate and live their Why – their driving purpose, cause or
belief. He also co-hosts and co-produces the Start With Why
Podcast, downloaded in over 150 countries.
Stephen lives in Toronto, Canada.
You can learn more about Steven here: http://inspiraction.ca/about/
And Don't Forget Your Tools from Start With Why: https://www.startwithwhy.com/Tools
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