Jan 31, 2017
In Episode 48 of Fresh Tracks I speak with Jessica Barron, VP &
GM of Livestrong.com. We cover a wide range of topics from personal
health for busy professionals to the hot new marketing to trends
for 2017! Jess discusses the challenges in adding voice to a large
brand and balancing that with giving everyone a voice…all the while
recognizing that you can’t please everyone.
What’s the key to Livestrong’s success of over 27.5 million unique
monthly viewers? Always looking to the future and invigorating
their brand. On this week’s show Jess discusses tips for moving
your business forward and always staying on top of the times as
well as the role trending topics plays in growing your brand. She
also had some interesting insights on the different interests on
today’s popular mediums such as Facebook, snapchat and twitter.
Jess also shares her advice for any Fresh Trackers wanting to get
into the health and wellness space. Truthfully her tips can apply
to all of us in any industry so be sure to listen in! From curating
your content to meeting influencers in your community (for more on
this see our 2017 marketing planning guide) and attending
leading conferences all play an important role in business
growth.
Show Notes:
4:00 – The #1 thing busy entrepreneurs can do to begin taking care
of their health.
7:30 – How to determine what to use when there is a ton of
information available for your marketing.
11:15 –Tips for breaking into the healthy living industry and any
other industry you want to break into.
16:45 – The biggest challenge to managing such a large brand as
livestrong.com.
19:00 – The powerful role of pay it forward. Empowering individuals
and the amazing results it had on Livestrong.com.
22:20 – Major trends upcoming for 2017
26:50 – Tips for how to take care of yourself if you only have a
few minutes.
About Jess Baron
Jess Barron is the VP & GM for LIVESTRONG.COM, a leading healthy
lifestyle website with over 27.5 million unique monthly viewers.
LIVESTRONG.COM provides the blueprint to simple healthy living. The
site and MyPlate app have helped people lose over 20 million pounds
in the past year. Prior to LIVESTRONG.COM, Jess was the business
leader of Beachbody's online subscription website with digital
videos and online tools. And before that, Jess honed a deep
understanding of the types of headlines and content that appealed
to all demographics of people when she ran the team that chose the
news, entertainment, sports and health articles that appeared on
the front page of Yahoo, at the time the most popular site on the
Internet.
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