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Fresh Tracks With Kelly Robbins

May 12, 2015

In episode 14 of Fresh Tracks, Jordana Jaffe shares her secrets to starting and growing a thriving and engaged Facebook group. Jordana explains how Facebook groups can be an awesome way to create a private and safe community for your tribe to share with each other and participate in a vulnerable way. Jordana compares Facebook groups to creating a virtual home where people are invited in (versus a traditional Facebook page everyone can see and join), and provides tips to create a space for support and collaboration among members.

Jordana’s active Facebook group, Gena + Jordana & Your Magical Business, has grown to over 2600 people in less than six months! Engagement, direction and setting boundaries are the big takeaways. Her frustration with the limits of Facebook pages and the coziness of creating a closed group are what inspired her passion to create her own Facebook community. Learn about Jordana’s go-first principle and it’s effectiveness in creating dialogue, openness and vulnerability in her group in this week’s episode of Fresh Tracks!

1:28 – How Jordana’s desire to gather community started her journey as a Facebook group leader.
4:10 – Why creating a cozy space for folks to share is not a cookie cutter approach for everyone
6:28 – Ideas for getting your Facebook group engaged and participating
9:01 – How to know if starting a Facebook group is the right tool for you
12:39 – The important role of providing direction and invitation in Facebook groups
17:29 – Three steps to be super clear on before you invite anyone to your group
19:15 – The most important thing to do when you first start your group
22:18 – Getting started no-no’s

About Jordana Jaffe

Jordana Jaffe teaches women entrepreneurs who are introverts or homebodies how to create their own super engaged FB group so that they can grow their own online community and get clients without spending money and while staying at home in their cozy PJs. As a fellow introvert and homebody, Jordana totally understands how people can feel angsty and uncomfortable when it comes to offline networking and making small talk. Once she found a solution and an alternative, she felt inspired to teach everyone else who were interested how to do the same thing.

You can join Jordana's own community here:

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