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Fresh Tracks With Kelly Robbins

Feb 26, 2015

Episode 04 - In this episode of Fresh Tracks we're talking with Madeleine Eno, copywriter and founder of She explains why it's so important to share your unique story in your business and your marketing. It's what makes you different and it's the why and how you are cutting your own Fresh Tracks in this world. Madeleine shares best practices, common mistakes to avoid, and how to know when and where to use your stories to connect with your ideal client.

2:06 - Why we are hardwired for stories

5:57 - Where to use your story in marketing your business

8:29 - Why seeing own own story is often hard

13:41 - Mistakes people make when telling their story

15:22 - Why staying vague in storytelling is killer

17:44 - How to know when to tell certain parts of your story and when not to

21:35 - Looking professional vs. creating an invitation

22:45 - How we are designed to do what we do in this world

29:06 - Formulaic copywriting vs. using softer skills in copywriting

34:28 - Tips for folks that want to write their own story

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